Leon Gettler – Idea Explorer Article in SmartCompany by Leon Gettler, 20 March 2012 Undying optimism is one of the qualities of entrepreneurs. This and perseverance is what sets entrepreneurs apart from the rest. No matter how bad things get, entrepreneurs keep pushing, expecting the next big sale will turn everything around. But at what … Continue reading The curse of perseverance: How to tell a rough patch from a meltdown