Marketing – Create Demand
Taking into account our Business Vision, Business Plan and Business Model, we need to develop a Marketing Plan and Marketing Capability to create demand for our products and services. The marketing plan and its execution draws on:
- Understanding and promoting our Brand, Identity and Value Proposition
- Knowing the market, our competitors and our marketing points of difference
- Defining our target Customer Profiles and the key segments to focus on
- Presenting the Organisation to those segments with the Products & Services relevant to each marketing segment.
Each of these five elements draws together the knowledge required to position the business in front of its chosen target audiences; the emphasis being, on the chosen, audiences. Shot gun, or spray and prey is not a marketing investment. It’s a marketing expense.
Make the most of business loyalty cards
Many businesses are switched on to the benefits of rewarding their own customers with loyalty programs. But are they switched onto using the very same cards to reduce the costs of consumables and expenses or to gain discounts on major purchases? Utilising these deals and asking for deals where there is no such program can […]
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101 tips for Start Ups
Start Up Smart Guide – A SmartCompany ebook prepared by Oliver Milman, Editor StartupSmart, 2009 As the owner of a start up business, you will undoubtedly face more than 101 tasks in making sure your company first survives, then thrives. But the following tips will cover most of the major hurdles you’ll face and, coming from […]
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