Grow Product / Service Delivery
Building revenue is dependent upon having products and services to offer to meet the needs of our customers and consumers. Accordingly, a clear product strategy is required that defines our range and the nature and extent of our service delivery. We will need to:
- Develop a clear Product / Service Roadmap
- Define the desired Customer Experience that meets our customers clear needs
- Continuously develop and evolve our Products and Services
- Establish Product and Service Pricing policies
- Build product strategy and service delivery capability.
Each of these elements is required to keep the business focused on service delivery of the right product/service mix to our chosen customer segments over time. The product strategy will also help us to challenge what products meet the strategy, are required to be developed and need to be retired.
Be Great Now! Interview with Jim Collins – acorro
Bo Burlingham | Inc. magazine May 29, 2012 Jim Collins: Be Great Now The leadership expert sits down with Inc. editor-at-large Bo Burlingham to talk about what makes great companies tick. Over the course of nearly 25 years and four best-selling books, Jim Collins has set out to systematically unlock the mystery of what makes […]
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The Pitch – The Meal Deal
This mumpreneur has self published a series of books based on a real need they solved – how to get distractible kids to eat and learn at the same time. Now the challenge is to drive distribution above the existing 1000 books over the last two years. With retailers seeing more than 40 new self-published […]
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The curse of perseverance: How to tell a rough patch from a meltdown
Leon Gettler – Idea Explorer Article in SmartCompany by Leon Gettler, 20 March 2012 Undying optimism is one of the qualities of entrepreneurs. This and perseverance is what sets entrepreneurs apart from the rest. No matter how bad things get, entrepreneurs keep pushing, expecting the next big sale will turn everything around. But at what […]
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You’ve got to start somewhere, so start measuring
Extract of an article by Leon Gettler in Business Spectator titled: Sharpening the productivity tools Lombard Paper, the outfit that supplies paper cups, catering products and AFL supporter gear around the country, adopted DIFOT (delivered in-full, on-time) as a management tool measuring customer service. It looked at every order that went out and assessed how […]
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